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Friday, July 24, 2020 | History

3 edition of Handbook of research in international marketing found in the catalog.

Handbook of research in international marketing

State of the Art of Research in International Marketing Conference (2001 University of Connecticut)

Handbook of research in international marketing

by State of the Art of Research in International Marketing Conference (2001 University of Connecticut)

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  • 34 Currently reading

Published by Edward Elgar in Cheltenham, U.K, Northampton, Mass .
Written in English

    Subjects:
  • Export marketing -- Research -- Congresses,
  • Foreign trade promotion -- Research -- Congresses,
  • Export marketing -- Research -- United States -- Congresses,
  • Foreign trade promotion -- Research -- United States -- Congresses

  • Edition Notes

    Statementedited by Subhash C. Jain
    GenreCongresses
    ContributionsJain, Subhash C., 1942-
    Classifications
    LC ClassificationsHF1416 .S698 2001
    The Physical Object
    Paginationxv, 500 p. :
    Number of Pages500
    ID Numbers
    Open LibraryOL17129323M
    ISBN 101840649461
    LC Control Number2003049105

    This book may not be lent, resold, hired out or Breadth and Scope of International Marketing Research 7/3 The Research Process 7/5 Responsibility for Conducting Marketing Research 7/21 International Advertising and the Communications Process 16/ Accessible and reader-friendly this handbook promotes the curent overarching business philosophy of customer//market focus by emphasizing the need for market.

    The main objective of the book “International Marketing: Within and Beyond Visegrad Borders” is to provide a comprehensive overview on the topic of international marketing from the viewpoint of issues related to the V4 countries, namely the Czech Republic, Hungary, Poland and Slovakia. This publication is based on qualified contributions ofFile Size: 9MB. "The Handbook of Services Marketing and Management provides an excellent introduction to the topics and issues that define service marketing today. Editors Swartz and Iacobucci have recruited many of the leading names in service research to write the chapters in the book, ensuring that the Handbook will be a valuable reference for years to come.".

    ‘The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today – small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities. The articles are well written and informative. The. This Handbook has been created by the combined experience of a leading social scientist and a chief executive of a major international research development institution and funder. The editors have recruited a truly global team of contributors to write about the challenges they have encountered in the course of their careers, and to provoke.


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